Chris Garcia, “Sushi-50% Off


“Sushi-50% Off”

I constructed Sushi-50% Off from the pages of AM New York, a free daily newspaper designed for morning commuters. The whole paper is designed to be read in the span of a subway ride, so it is usually pretty sparse with information.

There are several sushi joints around the city that advertise “50% off sushi every day!” Why don’t they just reduce the menu prices by 50% so they don’t have to do the math for every order?


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